When are Amazon Prime Big Deal Days scheduled?

Amazon's Prime Big Deal Days are officially scheduled to take place on October 6 and 7, 2026. However, early discounts on various devices are already available, according to Wired.

How do recent Amazon price increases affect current deals?

Amazon reportedly raised prices across many device categories in late August. This means that while current sales offer discounts, they are often applied to a higher base price, potentially leading to less substantial savings compared to previous events, Wired reports.

Which Amazon devices are highlighted as good early deals?

Wired highlights several Amazon devices, including the second-generation Echo Spot, second-generation Echo Studio, Amazon Ember Artline TV, Echo Show 11, and fifth-generation Echo Dot. All Kindle Kids models are also currently discounted.

Were any new Kindle models announced?

Yes, Amazon announced new versions of its Kindle devices, including Kindle Kids models, on October 1, 2026. Consumers can choose between currently discounted older models or pre-ordering the newly announced versions, according to Wired.

Amazon Prime Big Deal Days See Early Discounts Amid Recent Price Hikes

Amazon's Prime Big Deal Days are scheduled to begin on October 6 and 7, but early discounts on various devices are already available, according to Wired. The retail giant reportedly increased prices across several of its device categories in late August, a factor that Wired notes may affect the perceived value of current sales.

Wired reports that the price adjustments impacted devices including Amazon's Echo speakers, Fire TV sticks, Kindles, and Eero routers. This means that while some devices are currently on sale, the discounts are applied to a recently elevated base price. For example, some devices are now $40 off, but their prices had increased by $20 just weeks prior, according to Wired.

Amazon Device Deals

Among the early deals identified by Wired, several Amazon-branded devices are highlighted:

Second-Generation Echo Spot: This device, revived in 2024, is reportedly 50% off its new price. Wired states it is a solid discount off its original price of $80 and recommends it as a smart speaker for a bedside alarm, capable of displaying weather or calendar details.
Second-Generation Echo Studio: Unaffected by the August price hikes, this device remains at its original price of $220. Wired notes it has a $40 discount for Prime Big Deal Days and is recommended for powerful, room-filling sound.
Amazon Ember Artline TV: This television also maintained its launch price of $1,099, avoiding the August price increase. It is currently available with a $300 discount and features built-in Alexa+, according to Wired.
Echo Show 11: Wired reports that the price of this smart display increased by $30 in late August. However, it is currently available with a $100 discount off its new price. It is described as having improved sound and a larger screen compared to the Echo Show 8.
Fifth-Generation Echo Dot: Following a price increase to $80 in August, this device is now available for $40. Wired suggests it is the cheapest current model and offers good sound for its size.

Kindle Devices

While most Kindle models are not yet on sale, all three Kindle Kids models—the Kindle Kids, Kindle Paperwhite Kids, and Kindle Colorsoft Kids—are currently discounted, Wired reports. Amazon also announced new versions of these Kindles today, October 1, 2026, alongside other products in its lineup, according to Wired.

Wired specifically highlights the Kindle Colorsoft Kids as a good deal for young readers, noting its color screen and a full year of Kids+ content. Although its price increased by $30 in late August, it still carries a good discount, according to Wired. The Kindle Paperwhite and Scribe models, along with Eero routers, are not yet on sale, but Wired anticipates they will be discounted once the main event begins.

Other Early Deals

Beyond Amazon's own devices, Wired has identified early discounts on other tech products:

JBL Go 5: This budget Bluetooth speaker is available in various colors, with most matching the lowest price seen previously, according to Wired.
Google Pixel Buds Pro 2: Wired identifies these as top earbuds for Android users, noting their sound quality, comfort, long battery life, and active noise cancellation.
Apple 3-in-1 Wireless Chargers: A redesigned version of these chargers, featuring a mix of matte zinc and soft-touch black plastic, is noted as being suitable for a nightstand.
De'Longhi Rivelia: This automatic latte and cappuccino maker is available at an all-time low price, according to Wired, which praises its ease of use, built-in milk frother, and consistent results.
Roborock Qrevo 2 Pro: Wired describes this robot vacuum as a solid and relatively affordable option, currently at the best price seen since its release.
Smart Bird Feeder: A discounted configuration of this feeder, including AI bird identification and a solar charging panel, is highlighted by Wired.
Levoit Air Purifier: A budget-friendly air purifier with a connected app for remote control and air quality monitoring is recommended by Wired.
Shark PowerDetect Vacuum: One configuration of this cordless stick vacuum, known for its powerful suction and bendable body, is on sale, according to Wired.
TP-Link Roam 7: This portable router, formerly a top pick in Wired's buying guide, is recommended for travel or smaller apartments, with support for mobile tethering and VPN.

Context and Implications of Price Changes

The August price increases across Amazon's device categories are described by Wired as "permanent price changes." This means that while current sales offer discounts, they are often off a higher base price, leading to less substantial savings compared to previous sales events. Wired suggests that consumers should only purchase Amazon devices when they are on sale, given these new pricing structures.

Wired notes that the price adjustments affected many affordable products and contribute to a less favorable sale season, as discounts are applied to higher price tags without corresponding product improvements. Despite this, Wired advises that if consumers are set on acquiring one of these models, the current sale period is still considered the best time to buy.

Outlook for Prime Big Deal Days

With Amazon Prime Big Deal Days officially scheduled for October 6 and 7, Wired anticipates that most, if not all, of the devices mentioned, including Kindles and Eero products not yet on sale, will see discounts during the main event. Consumers now have the option to purchase currently discounted older models or pre-order the newly announced Kindle versions.